The more effort you put into your property listing, the more you will get out of it. Your rental property has the potential to generate a steady monthly income. However, you need tenants who will pay their rent in full and on time.
To attract high-quality tenants, you need to make your homes for rent stand out in the rental market. Follow these tips to have an effective rental property listing.
1. Do Your Research
Before listing your rental property, you need to research the local Bay Area rental market. While it has experienced volatile ups and downs in recent years, it's starting to balance out. This will impact how you market and price your rental to ensure it stays competitive.
You also need to consider your investment goals and financial situation. Rent collection must cover your mortgage loan, operating, and maintenance costs. Working with a property manager can help you establish an effective pricing strategy.
2. Register Your Property
Before you list your San Francisco property for rent, you may need to register it on the San Francisco Rent Board's Housing Inventory and Fee Portal. Owners with more than ten units are required to register their units by July 1, 2022. Owners with fewer units are required to register their rental units on March 1, 2023.
3. Professional Quality Pictures
Have a professional real estate photographer take pictures of the interior and exterior of your rental. The images should showcase the rental's best qualities.
If necessary, have the property staged with furniture for the pictures. Staging the property will help them see themselves living in the home.
Don't go overboard with pictures, but include the critical areas of the home. You also need at least one picture of the exterior.
4. Compelling Description
Craft a compelling description that tells a story while giving all the critical information. You want to engage the reader, so keep reading. You also want to provide them with all the important information they need to make an informed decision.
Put the most important information first. This includes the size, bedrooms, bathrooms, and amenities.
5. Call to Action
Finish your rental listing with a call to action. This is a marketing technique that tells the reader what to do. Using one in your rental listing can help you increase the number of applicants you get.
Direct readers to your tenant portal to fill out a rental application. This makes it easier for interested individuals to apply. It also makes it easier for you to manage the applications.
List Your Rental Homes for Rent
You can list your investment property as an available rental to make passive income. The first step is to research the real estate market to find comparable homes for rent. That way, you know what it takes to stand out.
At Kenny Realty, Inc., our skilled property managers assist property owners in crafting compelling rental listings. We know the heartbeat of the San Francisco market and can help your listing stand out.
Attract higher-quality tenants by creating better rental listings with the help of Kenny Realty, Inc.
Evan has been in the real estate and property management field for 6+ years. He is experienced in working with first time home buyers, is an Accredited Buyer’s Representative (ABR®), Seller Representative Specialist® (SRS) and Seniors Real Estate Specialist®(SRES®). He also works closely with Kenny Realty owners, getting their rental properties rented as quickly as possible. Evan is responsible for monitoring rental market conditions and advising our owners on market rates. He has outstanding communication with all clients he works with, keeping everyone in the loop at all times. He is the third generation of the Kenny family to practice property management on the peninsula.